Email Marketing Disobedience
Six Laws of Proper Email
Newsletter Creation and the Reason why they Should be Ignored:
The six main reasons are:
1. Share expertise:
All you need to do is show to your readers that what the stuff is
you are totally clueless to. Don't share your expertise rather share
2. Tell a success story:
Here too you don't need to tell them your success story. Trust me!
Customers are tired of this bragging thing. Tell them how you failed
with the particular thing and how it lead you to make for success.
3. Conduct a relevant interview:
A relevant interview? No way! Make for the irrelevant interview. Try
adding something quite different thing to your newsletter.
Interviews like: an interview from a priest adding to a women's
fashion newsletter can be the true spice.
4. Take in-depth look at a product or service you offer:
No, this is not it. You need to take an in-depth look to the
services and products you effuse to offer. You must keep in mind the
words of the visionary of 37 signals in getting real, "do less than
your competitors in order to beat them".
Taking an irony look at your industry's inability can work
effectively. You need to be simple. You don't have to boast about
your company's efficiencies. Well! The thing is simplicity is the
trend always in voyage and decorating your email marketing
newsletter's banner with simplicity can be very beneficial.
5. Springboard Off of current events:
Challenge- springboard off of that which is timeless. Customers are
likely to be overloaded with the information from your competitors.
Work on your newsletter to provide with something more exciting and
interesting than just a timely event.
Do you think your customer has much time to pay attention to the
Halloween's day while he has a lot of interesting information about
oil prices, recession period and Mary Kate? The answer is NO! So?
What should be your action to attract them? Work on it and get set
to start in the forward lane of businessmen.
6. Ask Your readers:
Contradict! You have to listen to your customers. They are the
master of their wills. They know what they want for themselves. They
have their needs. You and I, as service providers are none to know
their needs, desires and wills. You are aware of the fact that no
one knows about your desires more than you. And even if someone has
any idea about your desires, he is not capable enough to understand
your longings. You can give words to your needs. Similar is the case
with any other individual or your customer you can't ask them well.
Let them tell you.
Note: the thing is I have provided to you all the challenges and
contradictions to be successful. Telling you one more thing can let
me easily finish this text: if you have desire to be successful try
to move against the steady flow. It will help you rise to the top.